Watch Market Review
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Hours & Minutes

Luminox Advt.
Our Vision - December 2018

Cover Story



 If watches only told the time it would be no fun. Time telling is a taken. What really makes a difference is how much a lover of fine mechanics can tinker with the watch! This is why, for true watchmakers, a watch is a machine…and a complicated one at that! It does tell the time, but in a different and very creative way. When you experience the UR-111C, it is nothing short of having a machine on your wrist.

The UR-111C was a ‘fiendishly difficult puzzle to solve’. This piece of mechanics exemplifies a strong departure from the URWERK tradition. The minutes are shown in two different ways - linearly for visual pleasure as well as digitally for precision. The roller on the case performs the functions of the crown. The running seconds meander across a cluster of optical fibers. These challenging and unconventional innovations have made their way into this time machine.

URWERK Co-founder Felix Baumgartner believes that, “There has to be a strong bond with a mechanism that merges into your wrist and communicates with you. A mechanical watch is like the first steps towards enhanced intelligence: a machine that becomes part of you and which gives you information in return for energy. It’s an exchange. You take care of your watch and it will provide you with a lifelong service.”. Thus, keeping in tune with this spirit, Felix Baumgartner and Martin Frei, the co-founders of URWERK conceived this new interface with the watch.

The complete cover story is in December 2018 Hours & Minutes of page number 1.