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Our Vision - February 2011

Cover Story

G-Shock

SHOCK THE WORLD TOUR 2011 INDIA


 Time flies on its own wings but timeless treasures are forever! When the going gets tough, the tough get going! These thoughts fleeted through the minds of the assembled guests as they saw macho model Milind Soman crush the ice slabs with a hammer in his hand to sensationally unveil the tough watches for all times! Everything about the launch was unconventional including the venue, DragonFly, Nariman Point, Mumbai.    

After making its way around the globe, SHOCK THE WORLD TOUR 2011 reached the Indian shores. SHOCK THE WORLD TOUR 2011 kick-started in Mumbai with a press conference announcing and unveiling the new Casio models. Since its inception in 2008, the annual property of Casio has been one of the most anticipated street culture events and fittingly the worlds of media, technology, fashion and music descended on India’s financial capital in a celebration of the iconic Casio G-Shock brand.

SHOCK THE WORLD is renowned for hosting the biggest names on the planet and the Mumbai event saw some of the best hip-hop performances and music mixed by celeb DJs and other activities that brought out the ‘shock factor’ of the party. The high-energy party was thoroughly enjoyed by the G-Shock fans who danced to the beats of DJ Pearl, while event Jockey Nikhil engaged people in various Party Games. Casio wants people throughout the world to experience SHOCK THE WORLD that G-Shock has been causing now.