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Our Vision - February 2011

Foreword

WMR - OUR VISION (February 2011)


 The first quarter of every calendar year is a celebration of time! In January, the Salon International de Haute Horlogerie (SIHH) put exclusive haute horlogerie centre stage reminiscent of haute couture shows in the fashion industry. Sensational showpieces took your breath away as you were transported into a world of pristine beauty, excellence, extravagance and enchantment. While the SIHH includes the more established and well-known brands, the Geneva Time Exhibition, the first independent watchmaking salon (artisans and SMEs) in Switzerland, showcased rarer and independent watch brands.

Geneva Time Exhibition, a veritable Watch Laboratory, has emerged as a unique opportunity to discover the exceptional creativity of the new generation of watchmakers in a young, friendly and enthusiastic atmosphere. It will be punctuated by after-work cocktail parties and an exhibition of emblematic watches. A breeding-ground of young talent, it unveiled some totally innovative concepts!

As if getting awestruck was not sufficient, watch aficionados were in for some real shock! Casio unveiled its G-SHOCK campaign in sheer style in the presence of the father of the G-SHOCK Kikuo Ibe and actor-model Milind Soman, who hammered ice slabs to unveil the new collections! Louis Chevrolet eulogized his ‘Never Give Up’ attitude and it is amply evident in the new launch that will simply take your breath away!

The Brand Wagon chugs along with a plethora of Consumers’ Choice! Fastrack introducesa brand new collection of Hip Hop watches and sunglasses . Officine Panerai, the high-end, highly collectible Italian timepiece brand recognizable for its skull-cracking wristwatches and the trademarked metal bridge surrounding the crown, sponsored the India Art Summit 2011 in a bid to connect with aesthetes. Raymond Weil displayed its premier positioning as a maestro of elegant chronographs for men even as Frédérique Constant wooed the fairer sex with the Amour Ladies Automatic Collection. February is the season of love and Tissot unveiled two ‘Heart’-Felt Expressions of Love.  

From the SIHH, now the spotlight moves to BaselWorld, the World Watch & Jewellery Fair in end March, which is going gung-ho on social networking sites with the launch of Web 2.0. This issue features an eclectic preview of the things to come at Baselworld 2011! Continue your love affair with the world of watches…

SK Sign
Sunil Karer
Editor