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WMR - January 2019

Brand Story

Fossil Group

A story of the future


 The Fossil Group, Inc is a name that is recognized world over. The global design company has a range of lifestyle accessories such as fashion watches, jewellery, handbags, small leather goods and wearables. Fossil also has a very diverse portfolio of owned and licensed brands, each adding their own unique touch to the group. Present in over 50 countries and 500 retail locations, Fossil finds many fans in India. Watch Market Review presents a special report on the latest smartwatches across the many branches of Fossil.

NEW GENERATION SMARTWATCHES

Smartwatches have evolved over time to meet the needs of a new customer base that is constantly in tune with fast-changing technology. Never before have watches adapted so much to suit their users and keep up with changing times. With several new technology features, the varied brands under the group provide stellar smartwatches that combine good looks, cutting edge technology and functionality.

Michael Kors

on the runaway!

The iconic Runway watch comes in a new avatar as an innovative smartwatch. In the next evolution of wearable technology, the Runway smartwatch offers a new highly personalized experience with heart-rate tracking, swimproof functionality, payment methods, untethered GPS and more. In addition to the three classic stainless steel platings, the brand is also introducing its first ever silicone-strap styles within the group, adding to the versatility on offer for the fashion savvy customers!

The Runway smartwatch features new digital dial designs that connect to and visually show your heart rate, making it easy to measure and track. Additionally, updates to the My Social app, a feature that allows users to showcase their Facebook and Instagram photos right on their watch dials, allows users to customize social photo dials with Michael Kors-themed stickers.

The complete brand story is in Watch Market Review - January 2019 edition from page no. 12 to 15