Watch Market Review
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Our Vision - April 2018

Time and Tide

A. LANGE & SÖHNE

IN CONVERSATION WITH WILHELM SCHMID, CEO, A. LANGE & SÖHNE


The focus for this year, for a lot of brands has been women’s watches. Where does A. Lange & Söhne stand in this respect?

This is a market that is interesting for us. We have been trying to understand the unique requirements of women clientele. Last year, the Lange 1 Moonphase was well received. This year, we have a different watch which is beautiful. We do not focus on ladies’ watches per se. But, what we really find interesting is the rising number of ladies who want to buy watches for themselves instead of just being gifted.

What is the focus in terms of collections for 2018?

Our attempt is always to have different answers for the different questions raised by different customers. In that sense, we offer a diversity. If you are a high end collector, maybe the triple split is your watch. If you are someone who wants to wear a beautiful watch every day, the Saxonia is the answer. If you see our watches, they all give different answers to these questions. That is always our attempt- to give something to everybody in this niche market.

What is India’s positioning as a market for the brand?

India is important to us. However, there are some things we need to be aware of as we grow in this market. I am of the strong belief that the future is quality. If a retailer carries our watches, they need to offer a particular quality of service. I can live with less points of sale, provided the quality at every point of sale is the same as the quality of our watches.

The complete interview is in Hours & Minutes on pg no. 11 in the April 2018 edition.