Watch Market Review
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Our Vision - Basel 2017

Conversation

BULGARI

TALKING WATCHES WITH GUIDO TERRENI, MANAGING DIREC


HOW WAS LAST YEAR FOR BULGARI?

We are a brand that has grown a lot in the last 5 years. We have doubled the ladies market and the men’s collections are also going well. We have attacked the market with a lot of strategy. You will see that in the last years we have been introducing true innovations. That’s how we tackle difficult times. We are pleased with what we are doing. We continue our strategy of development.

WITH THE OCTO YOU HAVE THE THINNEST AUTOMATIC THIS YEAR?

Yes. The Octo is the backbone of the men’s business. It is icon of the brand. It mixes geometrical and technical design in a very architectural and powerful way. It is very masculine. It has the best finishing and complications. We wanted to bring thin watches out of the formal mould. That is why we chose to develop this watch. The aesthetic stands out in a way that you do not see elsewhere in the industry. It wears well in everyday use, both in formal and casual occasions.

YOU HAVE SOME BEAUTIFUL OFFERING FOR THE
WOMEN AS WELL!

Yes. We are jewellers and the only brand that does designs and complications for ladies, that is not just merely a smaller version of the men’s watch. It is only for ladies. We take a lot of inspiration from our jewel side. Take for example, the Serpenti. This year, we have a new way of wearing it. We have apps in 25 of our boutiques for personalizing the watch as you want. We have options in case and straps. There is engraving as well. You can choose the font or put a signature and so on.

The complete interview is in Hours & Minutes on pg no. 6 in the BaselWorld 2017 - A Speical Report.