Watch Market Review
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Hours & Minutes

Luminox Advt
Our Vision - BaselWorld 2018

Time and Tide



How was last year for Casio?

Though it was a year fraught with many changes, it has not been that bad. However, we do feel that the watch business has been changing. I feel that after smart watches have started coming in, more specifically the Apple watch, things are changing.

Yes, they are. But, with the G-Shock watches, Casio has always had a kind of ‘smart watch’ quality, hasn’t it?

Yes. G-Shock has its own identity. This is the 35th year of the G-Shock and it continues to do very well.

Have smart watches affected other lines?

We have been market leaders worldwide in some lines. We have been watch oriented. But, yes there is a bit of impact. But it is not serious. We have our own field!

Is there a change in customer mindset?

This is one trend. This market is recovering. In the mid-market segment, the smart watches do have some influence. However, it is also not certain as to what is the clear definition of a smart watch.

In terms of the Casio collections, which of the lines contribute maximum to Casio?

It is definitely G-Shock, which is around 50% compared to other lines. We have also come out with some premium models for the G-Shock. We have special techniques such as the deep hardening technique for the case, to protect the case from scratches. Even from the inside, the watch is very tough. We have developed this know how over the years and this is something only we can do. We are a perfect blend of Japanese tradition and path breaking technology.

A few Swiss brands are now using traditional Japanese techniques such as the Urushi dial. What are your views on that?

I think it’s good! We also use many European techniques! It is a good mixture.

The complete interview is in Hours & Minutes on pg no. 20 in the BaselWorld 2018 - A Special Report.