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Our Vision - February 2018

Event Diary

JAEGER-LECOULTRE

A GALA EVENING, AN ELEGANT LAUNCH!


During SIHH, Jaeger-LeCoultre hosted an exceptional gala evening to launch its new elegant sport collection for men, Jaeger-LeCoultre Polaris. Brand Ambassador
Benedict Cumberbatch, who embodies the elegant and active man of today, joined the Maison in the celebrations. Deputy CEO Geoffroy Lefebvre welcomed friends of Jaeger-LeCoultre from all around the world: Boran Jing, Diego Luna, Joseph Chang, Sunny Wang, Jorge Viladoms, Rebecca Ferguson, Ellie Bamber, Milos Bikovic, Bruno Van Enck and Sophie Hunter.

The new Jaeger-LeCoultre Polaris line is inspired by the iconic Memovox Polaris from 1968, which marks its 50th anniversary this year. This collection takes the spirit of the Memovox Polaris and applies it to today’s man with a full range of timepieces, from a three-hand automatic to a chronograph world time, with a Jaeger-LeCoultre Polaris Memovox piece displaying the famous alarm function.