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Luminox Advt
Our Vision - February 2018

Event Diary



Swiss watchmaker Longines, together with internationally renowned actress, global beauty and Longines Ambassador of Elegance, Aishwarya Rai Bachchan, officially inaugurated the newest Australian boutique located in Sydney’s iconic Queen Victoria Building on February 3, 2018. The event was marked by the visit of the Queen’s Baton, of which the Swiss watch brand is the Official Partner and Watch, carried by Longines Friend and athlete, Amy Pejkovic.

Aishwarya Rai joined Longines Vice-President and Head of International Marketing Juan-Carlos Capelli to perform the official ribbon cutting ceremony. As the Official Timekeeper of the Gold Coast 2018 Commonwealth Games (GC2018) and Official Partner of the Queen’s Baton Relay, Longines also welcomed the Queen’s Baton to the Boutique during the event.

“We are very proud to have opened our Australian Boutique in this extraordinary venue and to provide our customers with the opportunity to discover our watches in an elegant environment reflecting the DNA of the brand,” said Juan-Carlos Capelli. “Longines is very proud to be part of the upcoming Commonwealth Games as the Official Timekeeper, as well as the Presenting Partner of Athletics, Gymnastics and Rugby Sevens, and Co-Presenting Partner of Table Tennis. We are looking forward to seeing many record-breaking performances during these ten days of intense competition.”