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WMR - January 2017

Events

CASIO

CELEBRATING A NEW STORE


Casio India launched an exclusive brand outlet in Jaipur, widening the customer reach and expanding the brand’s footprints in the Rajasthan region. The event was held on 16th December, 2016.

The move will certainly strengthen Casio’s retail footprint and to reach out the vast young population. The exclusive outlet has the full range of key Casio products and will focus on giving a friendly experience to the customers.

In watch category, the showroom has 5 key segments: Edifice+Sheen, G-Shock and Baby G, Protrek+ Outdoor, Enticer and Youth series. Customers will have access to all the latest watches from company’s portfolio, which are available in India, providing a cutting-edge shopping experience to the customers.

Casio’s G-Shock category targets the trendsetter youth who aspires to be in extreme sports, trendy fashion, modern art and music. The Edifice+Sheen is targeted at intelligent youth, executives/ women with sophistication and class in mind. The Protrek+Outdoor watches are designed for those who prefer outdoor activity like trekking, surfing and other adventure sports. Baby G series are the new colourful and bold watches best suited for fashion forward and creative women. Enticer series watches are evergreen watches for all and the Youth series is for those teenagers who are looking for trendy yet funky designs.

Kulbhushan Seth, VP, Casio India inaugurated the showroom. He said, “Casio has created a niche image among its target customers. We aim to expand our reach in Indian market by launching exclusive stores in different cities. Our stores are designed to provide a new experience to consumers with a promise of unique shopping delight through our products. We believe that Rajasthan is one of the promising markets for us.”