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Luminox Advt.
WMR - January 2017



Celebrating a new boutique

IWC Schaffhausen has opened its seventh boutique in Switzerland in one of the world’s top destinations in the
country. The brand has opened a new boutique in St. Moritz in the Upper Engadine. The world- famous spa and holiday resort will now host the brand’s haute horlogerie collection. Situated at 1856 metres above sea level, the resort is one of the world’s best-known holiday resorts and has already hosted the Winter Olympic Games twice.

The new boutique is located at Via Maistra 17, in the centre of St. Moritz. Covering an area of around 40 square metres. The interiors exude a classic, luxurious IWC design featuring dark wood, glass and natural stone. The design reflects IWC’s aspirations to combine precision engineering with a finely developed sense of aesthetics.

The open fire and a ceiling fresco by Italian artist Luca Pancrazzi provide eye-catching highlights. Visitors have the opportunity to discover the entire collection, consisting of IWC’s Pilot’s Watch, Portugieser, Ingenieur, Aquatimer, Portofino and Da Vinci families. Watch lovers will also find the special limited editions, which can be found exclusively at IWC boutiques.

The store is managed by Bucherer, an IWC retail partner for many years and one of Switzerland’s leading watch and jewellery specialists.