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WMR - January 2017

Talk of the town

AP GROUP

BRINGING SLAZENGERWATCHES TO INDIA


The AP Group is a well-known name in the Indian market. It is dedicated to the distribution and retail of international luxury and fashion brands in India. Headquartered in Mumbai, AP Group’s distribution venture commenced with the incorporation of Watches of Switzerland in the year 2000. It now brings Slazenger, the sportswear watches brand to India in the new year. The watches of the brand will be available in stores across India from February 2017.

Victorious since 1881 and established by brothers Ralph and Albert Slazenger, Sportswear Company - Slazenger has a rich heritage of producing great quality sports equipment and accessories. In 1902, the brand was appointed as the official tennis ball supplier to The Championships, Wimbledon; an agreement that continues as one of the longest unbroken sponsorship deals in sporting history. Blending style with athletics, Slazenger watches are trendy, sturdy and playful,
intended for contemporary everyday wear. Through this collaboration in India, Slazenger is continuing its commitment to investment across a range of sports and leisure activities as their watches remain testament to its connection with sports fans at every level.

The current collections offer four ranges – each with a wide variety of styles, materials and colours, all with colourful ion-plated cases. The Think Tank range showcases modern design with subtle, fashion-forward designer touches. The Style & Pure range has a crisp, classic look with metal bracelets, including gold, rose-gold, gun metal-grey and silver finishes. The Sugar Free range for women offers a hugely diverse range of fashionable, colourful timepieces that are also versatile accessories. The Dark Panther range is a collection of robust chronographs. The watches are priced between Rs.. 7,400 – Rs. 15,400.

The AP Group are the sole distributors for the brand in India. They willalso be responsible for developing the creative and marketing initiatives and will also oversee retail lines of distribution for Slazenger watches. “We are thrilled to introduce this heritage sporting brand to India,” said Ivana Perovic, CEO, AP Group. “The wait for sporty watches that are durable, functional yet stylish is over. Slazenger is a brand that we’re proud to be associated with and we’re excited to give our customers a renowned name in the sporting world.”