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Luminox Advt
WMR - January 2018



An experiential celebration of Art of Fusion

Hublot’s Art of Fusion “World Tour” stopped in New York
City for an experiential celebration on December 13, 2017. Media, collectors, design aficionados, an d friends of the brand in partnership with design authority Surface Media joined the celebration.

The Art of Fusion exemplifies the brand’s DNA and moniker, which guides all of its actions, innovations, developments and partnerships. Embodying this subtle connection between a past ingrained with secular traditions and a future nourished by avant-garde ideas, it blends styles and materials with ease. Through this brand philosophy, Hublot continues to create new codes through the fusion of materials, science and style, bringing members together into the Hublot family by this common DNA.

The evening began with a press presentation where attending media learned both a bout key brand attributes and material innovations developed by Hublot. Later, guests arrived to the exhibition to begin their journey into Hublot’s watchmaking universe discovering what makes the brand so unique: its never-ending quest for innovation which has brought so many revolutionary materials to life. Using elements found in nature and a team of specialists from its own Metallurgy and Materials Department, Hublot has created its own patented alloys such as King Gold (gold and platinum), scratch proof Magic Gold (24-carat gold and ceramic ), and blue Sapphire, an ultra-resistant and totally "invisible" material.

The complete event is in Watch Market Review - January 2018 on page no. 48.