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Luminox Advt
WMR - January 2018

Talk of the town


Where time takes you - an influencer campaign

Carl F. Bucherer has been continuously expanding its digital presence over the course of the past few years. The famed Swiss Brand has launched an extensive new influencer campaign inspired by the urban spirit of its Manero Flyback watches. In keeping with the claim “Wherever time takes you, Lucerne travels with you,” the campaign features five highly popular US influencers that live its spirit in different ways. Among them is successful menswear and lifestyle blogger Blake Scott, who now has become the watch manufacturer’s first digital brand ambassador.

The complete story is in Watch Market Review - January 2018 on page no. 16 & 17.