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WMR - January 2019

Conversation

HYT

In conversation with Grégory Dourde


MUSINGS ON THE CHANGING MARKETS AND MODERN CUSTOMER…

our lives are being retransformed. things were so different even ten years ago! for HYT, we see that our proposition of sculpturing is an acceleration. we propose technologies and a meaning. this new enlightened period we live in, it fits very well with HYT. young people live in an environment where transformation is always happening. I see that in people who already have access to watches, there is a big difference in the word “to have” and “to be”. when you discover a story and experience in an object, then you have a story to tell. it is then not just about the name. then, it is about the story. It is important for the brand to have consistency and content. the customer has to live the experience. this is a small population that thinks like this, but it is growing.

THE SPACE FOR INDEPENDENTS…

I feel it is important for independent brands to have clarification and communication to the customers to reinforce trust. the sustainability and long-term vision of an independent brand is very important. our strategy is to build the brand as a whole and not rely on one person. this long-term vision is an important part of our strategy.

VISION FOR HYT…

Two years ago, we focused on redefining our strategic objective. as we have a completely new technology that does not otherwise exist, the key for us is education of the team, partners and customer. right selection of partners is thus important. one has to invest time, and look at the core development of the brand with the objective of creating this education. it requires intense and continues work. we have invested efforts to select and reselect our partners.

The complete conversation is in Watch Market Review - January 2019 edition on page no. 22 and 23.