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Luminox Advt
WMR - January 2019


Officine Panerai

Heroes for a cause

The luxury sports watchmaker organized a Charity Football Match titled ‘Heroes For A Cause’ in Mumbai, followed by a watch auction, an initiative to raise funds for SOS Children's Villages of India, a self-implementing child care NGO. India Brand Ambassador and International Cricket Icon Mahendra Singh Dhoni graced the event. The brand had also recently announced its collaboration with Indian cricket icon Mahendra Singh Dhoni as Brand Ambassador for India. An ardent fan and connoisseur of the brand and one of the most respected sportsmen in the world, MS Dhoni perfectly embodies the values of quality, authenticity and passion of the Panerai legacy.

The 7vs7 match was held at St. Stanislaus football grounds in Bandra, Mumbai. Over 20 participants that comprised of two teams, that included Mahendra Singh Dhoni, sports influencers from the country, semi-professional women footballer players and Panerai’s esteemed clients participated in the event. The friendly football match was followed by an auction of the Luminor Submersible 1950 3 Days Automatic Acciaio - 42mm PAM00682, a timepiece worn by MS Dhoni during the match. The proceedings raised from the auction of the Panerai timepiece was donated to the SOS Children’s Villages of India. The match witnessed an applauding audience that included children from the NGO who were elated to meet with their cricketing hero.

Mahendra Singh Dhoni said on the occasion, “This is indeed a very thoughtful initiative by Panerai and it was my pleasure to have been a part of this beautiful sporting event. Childcare is an extremely important aspect of a country’s development and I congratulate SOS Children’s Villages of India on the great work that they have been doing to support the children. I look forward to more noble cause driven partnerships with Panerai in the future.” The charity match was MS Dhoni’s first ever-official engagement for Panerai to celebrate his association with the brand.

The collaboration between Panerai and the sports icon is a testament of Panerai’s growing commitment towards the Indian market and re-enforcing familiarity among Indians of Panerai’s world.