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WMR - January 2019

Talk of the town

Baselworld 2019

Reinvention for the future


We look forward to many new things at the upcoming
Baselworld fair. After a spate of changes, there has been a sense of stability and direction. Michel Loris-Melikoff, the new director of Baselworld, supported by the Swiss Exhibitors’ Committee, was determined to give the show a complete makeover in 2019, a challenge that has been successfully met and will already be visible at the next edition. In addition to the synchronisation of exhibition
dates between the world’s two largest watch fairs, which will come into operation in 2020 (SIHH from April 26th to 29th and Baselworld from April 30th to May 5th), other changes are on the agenda for the 2019 edition.

Baselworld is also geared to be more of an experience platform this year. On a practical level, the show is rearranging the exhibition areas, resulting in a more compact event that will take place mainly in Halls 1.0, 1.1, 1.2 and 3, as well as a new press centre strategically located in the heart of the main hall, directly linked to the "Central Plaza" with its many restaurants. Not to mention the new "Best of Les Ateliers" located in Hall 1.0 (south); "The Loop" in Hall 1.1 with restaurants and lounge bar; and "The Show Plaza" in Hall 1.2, with runway shows worthy of New York salons. A range of new options with a wide choice of friendly places to work, chat, eat, drink or simply have a good time will be available.

The complete article is in Watch Market Review - January 2019 edition on page no. 20