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WMR - July 2018

BaselWorld 2018 Report

Baselworld - THE place for the Watch world

Watch Market Review @Baselworld 2018


The Baselworld fair seems to get more hectic every year! The Watch Market Review group is one of the media partners of the fair from India. Our team was all set for the deluge of timepieces and watch talk over the duration of the fair. The mood was positive and in terms of watches and exhibits, there was a lot of mind boggling creativity on display

Baselworld is still the only place where the watch industry converges each year. Indeed, it is THE place for networking for this very specialized trade. It is a great forum for networking as it offers manifold opportunities to meet and interact with customers, agents, watch brands and media from all over the world. While our focus remains to be watches, the fair is also a hub for the jewellery and gemstone industry.

Even though the fair was cut short by two days, a Baselworld report says that the number of professional visitors to the fair for the first two days was 8% more than last year. “80% of Swiss watch exports are represented at this year’s Baselworld. This makes Baselworld the preeminent specialized trade show for the watch industry. We are delighted by its successful start. The upswing has begun” said Sylvie Ritter, Ex-Managing Director of Baselworld, outlining the upbeat mood at the outset.

As always, the fair started with a Press conference. The theme of the press conference was “sustainability” and over 300 international journalists attended the same.

Trending@Baselworld

For us, the key highlight of the fair is to do with the breath-taking watches that we encounter. it has been many years now, but the creativity of the watchmakers never ceases to surprise and delight. one of the crucial outcomes of the fair is that we can witness first-hand the creation of trends that will dominate the industry.

For starters, we did notice a lot of colour around the fair. it seems that people are choosing to wear bolder and colourful watches much more than before! so enamoured and smitten we were by these hues around us, that we have actually organized many of our watch picks for this issue as per a colour theme! However, we did notice more green watches than before. is green the new black? seems so…..though other colours also continued to dominate the palette.

The complete feature is in Watch Market Review - July 2018 edition from page no. 24 to 31.