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WMR - July 2018

Conversation

TITAN

Watch talk with Suparna Mitra, Chief Marketing Off


WHAT ARE YOUR VIEWS ON THE CURRENT ECONOMIC SCENARIO IN THE POST GST AND POST DEMONETISATION MARKET? DO YOU FEEL THERE IS AN EASE OF DOING BUSINESS?

From a macro-economic perspective, GST augurs well for the economy and also for the company. Unifying an array of indirect taxes has improved the ease of doing business, barring minor implementation hiccups faced in the transition phase. We are now in the phase of reaping the benefits of the new GST regime and ensuring an overall tax compliance in our competitive ecosystem has been an added benefit for Titan Company.

CAN YOU TALK ABOUT THE BRAND’S PERFORMANCE IN THE LAST FINANCIAL YEAR?

The last year has been an encouraging year for us. Our brands have met with a resounding success in the market, consistent investments in building brands and introducing new brands and products has paid ample dividend. We witnessed healthy growths in 17-18, changes in the GST taxation slab has also improved our profitability.

WHAT IS THE LATEST EVOLUTION IN JUXT?

The market has responded extremely positively to our foray into the wearables space. The first edition of the Juxt watch was a smartwatch with an analogue build. The second evolution, the Juxt Pro, featured a completely digital offering as Titan’s first fully touchscreen smartwatch. In the last year, we have also launched Titan We, a smart watch designed especially for women. The Fastrack Reflex tracker has also been well received by the youth. We will have a significant play in the wearables space for all our brands, catering to several segments. You will see several exciting offerings coming up this year.

The complete conversation is in Watch Market Review - July 2018 edition from page no. 32 to 34.