WMR - November 2010
Redefine your femininity
With the festive season already underway, Titan Watches launched an elegant range of dressy watches for women – Titan Raga Aqua in October 13. Gorgeous actress Chitrangada Singh along with Ajoy Chawla, Vice President, Titan Watches unveiled the beautiful collection, which is a perfect accessory to adorn or gift during this Diwali.
At an elegant function at Tote restaurant in Mahalaxmi, Mumbai, Titan Raga, the only women’s watch brand in the country, announced the launch of “Raga Aqua”, an exquisite range of watches inspired by vast and mysterious secrets of the ocean. It was a great moment when acclaimed charismatic Chitrangada Singh along with Ajoy Chawla, Vice President, Titan Watches
unveiled the stunning “Raga Aqua” collection. This range of exclusive watches is a perfect blend of modernity and tradition, designed to capture the poise and grandeur of today’s woman.
Affordably priced between Rs. 1,500 /- to Rs. 9,000/-, the collection is available at all World of Titan showrooms, leading multi-brand outlets and department stores across the country.
Every watch from Raga Aqua collection inspired from the fascinating world of water full of mystical patterns and hues promises elegance, femininity and sensuality. The designs are inspired by mermaids, conch shells and oysters. With 9 exquisite styles and over 30 options to choose from, this collection is bound to leave you captivated. The collection of watches is embellished with Swarovski crystals, mother of pearl dials, rose gold hues and gleaming steel finishes, making it a perfect accessory to adorn or gift during this Diwali. The award winning Titan Design Studio has designed this stunning collection.
Ajoy Chawla, Vice President, Titan Watches, said, “Raga Aqua is the latest addition to Titan’s range. The popularity of Titan Raga has grown year after year .This season we are pleased to present a new
collection to our consumers. The new Raga Aqua watches will definitely add a touch of glamour and is a perfect fit for the upcoming festive season”.
Chawla added, "We see a good Diwali this year and double-digit growth.I cannot disclose the exact growth figure the company was hoping to achieve. Titan Watches would invest heavily in the future. In the next two-months, the Company plans to invest Rs 9-crore in view of the long festive and wedding season. The company has plans to reach
Tier II and III cities as a part of its its expansion plans, since the response to the brand has been growing in such cities. We recorded good sales in Tier II and III cities even during the economic slump." The company targets a more than 7-8 per cent overall growth and has plans to open another 30 exclusive stores in addition to the existing 299. Titan Acqua, designed to fit contemporary Indian and foreign women, would be available in nine exquisite styles and 34 types.
Chitrangada Singh, Bollywood actress said “I am fascinated with the way a theme as evocative as Aqua has resulted in such unique and beautiful designs. I feel the beautiful styling of these watches is a perfect accompaniment to complete your festive look and it is an immense pleasure for me to launch the new Titan Raga Aqua collection”.