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Luminox Advt.
Hautlence
 
WMR - November 2016

Talk of the town

CARL F. BUCHERER

A new Ad campaign


The luxury watch brand has announced its brand new Ad campaign with the dazzling super model and actress Lisa Haydon, for India and Middle East. Lisa Haydon has been a brand ambassador for Carl F. Bucherer for the last few years. After ruling the ramp as a model, she has created in the world of cinema as well. As the brand ambassador for the Swiss brand, she shares the brand’s aesthetics and philosophy.

The background of the strong visual forms a beautiful contrast to Lisa Haydon being photographed: a picture of the brand’s terroir Lucerne, surrounding Lake Lucerne. Physically painted in a baroque style, the art work pays due reverence to Carl F. Bucherer’s precious heritage considering the baroque influences in architecture that mark the brand’s exuberant hometown. Fully dressed in white, the strong modern woman visually stands out from the glowing golden background – a harmonious play with the brand’s iconic colours. Closely tied with the brand’s terroir, Lisa Haydon represents what it stands for and the values shared: free spirit, creative power of its origins and savoir-faire.

The campaign has been shot by celebrity photographer Atul Kasbekar. It celebrates the modern and classy personality of Lisa as well as the novelties presented at Basel 2016.

Lisa has held Carl F. Bucherer in high esteem for many years, wearing the brand’s exquisite ladies’ watches at numerous events. “Every time I wear a Carl F.Bucherer watch, I can very much feel the history, the pride, the love and the craftsmanship that has gone in making each piece. Each watch is bespoke and original from the other. I love my Pathos Diva and Alacria for the evening but the ScubaTech is what you can wear almost everywhere. It’s a great Swimming watch, its apt for a workout, its quite a useful one .The Campaign is all about capturing the timelessness and sophistication of Carl F. Bucherer timepieces. Through this campaign we have tried to capture the DNA of these beautifully crafted watches,” she says.