Watch Market Review
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Luminox Advt.
Hautlence
 
WMR - November 2018

Conversation

In conversation with Susumu Kawanishi,

Senior Vice President, Middle-East, Latin America


SUNIL KARER CONVERSES WITH SUSUMU KAWANISHI, SENIOR VICE PRESIDENT, MIDDLE-EAST, LATIN AMERICA AND INDIA REGION TO KNOW MORE
ABOUT THE GRAND SEIKO IN INDIA.

WHAT IS YOUR ROLE AS THE SENIOR VICE PRESIDENT OF SEIKO CORPORATION?

I have been given the responsibility for Latin America as well as Middle-Eastern Countries. I’ll be in India often as well. India is a very important market for us.

THE GRAND SEIKO IS BEING LAUNCHED AT CT PUNDOLE'S STORE. THIS IS A STORE THAT HAS THE LEGACY OF OVER 100 YEARS. WHAT ARE YOUR THOUGHTS ON THE SAME?

It is a very respectful and amazing thing! Seiko also has a history since 1881. This kind of history and heritage is very respectful. When we select partners, we have to be careful. We choose with care at Seiko. We have a close association with our partners. We are very happy to be associated with CT Pundole for the Grand Seiko.

CAN YOU TALK ABOUT THE GRAND SEIKO MARKET IN INDIA? AFTER BEING ESTABLISHED AS A SEPARATE BRAND, WHAT HAVE BEEN THE STEPS THAT SEIKO HAS TAKEN FOR THIS LINE TO PROMOTE IT IN INDIA?

First of all, Grand Seiko history in India is growing. We have seven boutiques. We plan to expand distribution through select POS from where we will communicate more. We want to set up a wider base for the Grand Seiko. We want customers to come and experience the watch. We want to emphasize on more direct communication with the end customer. Opportunities such as these launches are good opportunities to share our stories and our products. The Grand Seiko will be showcased in seven boutiques. We do plan to set up more boutiques.

SINCE HOW LONG HAS SEIKO BEEN RETAILING AT THIS STORE? COULD YOU TALK ABOUT THE JOURNEY?

We didn’t have direct sales in retail earlier. Twelve years back when we set up our subsidiary in Bengaluru, we associated with CT Pundole.

ARE YOU LAUNCHING ANY MARKET SPECIFIC PIECES?

Sometimes we do special items. Our direction however, is to introduce the same product around the same time worldwide, including Japan.

SEIKO CLOCKS IS A SUCCESS STORY. WHAT DO YOU THINK IS THE USP THEY HAVE?

The clock business depends country-wise. In India there is a big opportunity. There are many new homes coming. Indians spend money on decorating their homes. The Seiko clocks are very suitable due to their longevity. People have confidence in our quality and design.

Seiko has always enjoyed tremendous growth and acceptability in India. As Grand Seiko continues to pave the way into the market, we hope to see the brand achieve greater heights!