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WMR - November 2018

Talk of the town

FENDI TIMEPIECES

Customization is the way


Who would not like a beautiful watch customised and personalised to their own unique aesthetic? The new personalization experience with the Fendi IShine Collection presents this opportunity to watch lovers. This is an exclusive online personalization service on fendi.com that allows a client to customize the iconic Fendi IShine timepiece.

Well, this is no mean thing, considering t hat the program offers 210 possible variations! FENDI customers c an now create their own Fendi IShine timepiece by selecting the perfect combination: case size and materials, gems tones
configurations o n the dial, leather strap or bracelet. Various materials and colours can be mixed and matched to express the client’s unique personality.

The patented mechanism activates the rotation of 3 configurations of gemstones adorning the dial, complementing every mood with ease: 12 white topazes, 12 black spinels and 12 topazes of the colour selected by
the customer. Five sophisticated colour options are available to create a unique dial design- Aqua Blue, Kashmir, Misty Pink, Honey or Blazing Red. The gemstone choices on the dial are revealed by turning the crown at 3 o’clock embellished with a topaz matching the colour of the selected configuration. To add a touch of uniqueness, the dial is decorated with a white Florentine mosaic mother-of-pearl center recalling the facets of a diamond.

The complete article is in Watch Market Review - November 2018 edition on page no. 60.