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WMR - September 2013

New Products

TITAN Edge

An edge over others…


Titan Edge from Titan Industries Limited has bagged the "Best product design of the year - Watches and Jewellery" at the 2013 Red Dot Design Awards.The Edge Skeletal timepiece was conceptualized by Mahendra C, Design Manager, Titan Industries Limited along with the Titan team.

The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany and receives more than 11,000 submissions from 61 countries. This year, 1,865 manufacturers, designers and architects from 54 countries were hoping to receive the coveted red dot quality seal with their products and projects. The accolade of the red dot design award, the “red dot”, is an internationally recognized quality label for excellent design.

The Titan Edge was launched in 2002 and was highly appraised since it was the first time ever that an Indian watch company indigenously manufactured the slimmest watch. The new generation Edge 2012 carries on this legacy. At 36 grams, it is lighter than ever before. Its skeletal structure is encased in titanium, which is a tough but light material. Indeed, this timepiece is known to be the world’s slimmest quartz!

The watches have sapphire crested top and bottom. The unique construction houses 1.15mm movement between 2 layers of sapphire which reduces overall thickness of watch to 4mm only. Slimmer and lighter it presents a very contemporary look. The skeletonized case gives a unique look to the timepiece. With three distinct case styles ranging from modern, classic and sporty to avant-garde looks, there are varied options to suit different moods, occasions and personalities.