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WMR - September 2018

Conversation

BVLGARI

In conversation with Jean-Christophe Babin, CEO, B


HOW HAS YOUR JOURNEY AS THE CEO OF BULGARI BEEN SO FAR?

I would say that it has been wonderful. It has been a period of some wonderful discoveries. I always knew why I was going to Bulgari - it is because the brand is a master of jewellery and colours. I have been discovering far more than that. It is a romantic brand. I realized how much the aesthetic of the brand has been influenced by art and culture. It has a very unique spirit and is a desirable brand.

WHEN WE THINK OF BULGARI, WE OFTEN THINK OF BEJEWELED WATCHES FOR WOMEN. HOWEVER, WITH THE OCTO LINE YOU HAVE BEEN BREAKING RECORDS IN THE SEGMENT OF MEN’S WATCHES AS WELL. WHAT IS THE ULTIMATE GOAL WITH THE OCTO?

The Octo is meant to be the ultimate style statement for men. It is a very elegant and sophisticated watch. It is contemporary, very slim and very pure and simple. It combines a very geometrical shape with a slim execution. It is a watch with a unique elegance and a very strong character. It is classical. We have mixed a contemporary feel with a potential of timelessness.

THE BULGARI OCTO FINISSIMO TOURBILLON AUTOMATIC HAS BROKEN RECORDS AND IS REALLY SLIM. WHAT’S NEXT?

We are not meant to be record breakers, but we are meant to be elegant. So, if to be elegant we can approach and break records, it’s great! But the purpose is to be a benchmark for elegance. This year’s record-breaker was meant to express elegance in an even sharper way.

The complete conversation is in Watch Market Review - September 2018 edition on page no. 28 and 29.